Setting Up Alt Text

Alt text (alternative text), or Alt Tags, is a short description attached to each image. It’s used by search engines to understand image content, and by screen readers to describe images to visually impaired users. Missing or generic alt text is one of the most common SEO gaps on Shopify stores — and Crush.pics can fix it automatically.

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How Alt Text Automation Works

You define a template using dynamic variables, and Crush.pics generates and applies alt text to your images based on that template and each product’s data.

For example, a template like:

{{product_title}} - {{product_type}} by {{product_vendor}}

Would produce alt text like:

Blue Linen Shirt - Tops by Acme Co

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Enabling Alt Text Automation

1. Go to Automations > Alt Text in Crush.pics.
2. Toggle the automation on.
3. Build your alt text template using the available variables.
4. Click Save Template.

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Available Variables

Variable	Output Example
{{product_title}}	linen-shirt
{{variant_title}}	blue
{{product_type}}	tops
{{product_vendor}}	acme-co
{{product_barcode}}	004632556309
{{product_page_title}}	This is the SEO Page Title, editable at the bottom of your product screen
{{sku}}	BLS-001

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Recommended Template

A straightforward template that works well for most product-based stores:

{{product_title}} - {{variant_title}}

Keep alt text concise and descriptive — aim for under 125 characters.

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Important Considerations & Warnings

Alt Text cannot be reverted/restored. Once they are renamed - this cannot be undone.

Disabling Alt Text Automation

Toggle the automation off under Automations > Alt Text. Alt text already applied stays in place — it won’t be removed.